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Our story

The Soul Patterns is a place for lifestyle and fashion brands established by our creative duo and family – Georgi & Antoaneta. It all started in 2021 as a lockdown project of two young entrepreneurs and has evolved into a mission to bring more color and joy to everyday life.


We can say things with colors and shapes that we cannot say any other way. We truly believe in the magnitude of color’s ability to evoke feelings and bring meaning to life’s experience. This is why we carefully select our products with the aim to encourage positive attitude, share love and joy and help people reach out to others.


We collaborate with young, vibrant and cool brands from all over the world. Brands that catch instant trends, make a difference and are fun.


We care for being environmentally responsible. We strive to offer products that are either made of recycled or sustainable materials.

About me

Hi there. I am Antoaneta but everyone calls me Tony. I am a Product Manager by occupation, a travel enthusiast, an adventurer and explorer. I am the founder of The Soul Patterns store. 


The idea of The Soul Patterns emerged during quarantine time. We spent more time at home than ever and I wanted to bring extra coziness and comfort to my home. In search of the perfect accessories for this purpose, I found talented artists from around the world who create quality, limited, colorful products – products that have a soul.


I hope you enjoy my selection of favorite brands. They are a wonderful way to make a loved one happy, to bring coziness in your home or style in your wardrobe. All of them have a special meaning to me and now I’m so excited to have the chance to share them with you.




Free shipping on orders over 85 BGN to Speedy office within Bulgaria.
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